Mgr DAM & Creative Technology

The Manager, Digital Asset Management & Creative Technology leads the operations, optimization, and evolution of Catalyst Brands’ enterprise Digital Asset Management system and connected creative technology ecosystem.
This role serves as both a platform owner (for the enterprise DAM) and a cross-functional connector, ensuring that tools like Letsflo (Studio Production Platform), Pixelz, Workfront, and Adobe Creative Suite integrate seamlessly across the content supply chain.

Reporting to the Director of Creative Operations, this manager oversees a distributed team of DAM Librarians and offshore asset coordinators, partnering closely with the Image Quality & QA teams, AI Technologists, and the Creative Operations Analyst to drive automation, workflow optimization, and AI enablement across the creative ecosystem.

1. Platform Ownership: Digital Asset Management (DAM)
• Own day-to-day operations and governance of the enterprise Sitecore DAM (or Content Hub).
• Oversee metadata architecture, taxonomy, permissions, and asset lifecycle management.
• Ensure smooth integrations between DAM and upstream/downstream systems (Letsflo, Pixelz, Workfront, Sitecore CMS).
• Lead roadmap development and enhancement prioritization, collaborating with IT and Martech teams.
• Develop SOPs, training materials, and user documentation to support adoption and governance.
• Manage ingestion workflows, asset tagging, and data hygiene through offshore support teams.

2. Creative Technology Integration
• Partner with the Director of Creative Operations to design and improve workflows connecting the DAM with studio production, post-production, and delivery systems.
• Support automation initiatives such as AI tagging, ingestion triggers, and metadata synchronization.
• Collaborate with the Image Quality & QA Managers to ensure consistent asset routing from Pixelz/Letsflo to DAM.
• Work closely with the Creative Operations Analyst to ensure data and metadata models align across systems for unified reporting.
• Serve as the operational lead for creative technology troubleshooting, configuration, and continuous improvement.

3. Process & Workflow Optimization
• Identify and eliminate bottlenecks in the content supply chain through improved process design.
• Standardize workflows for asset ingestion, review, approval, and publishing across all brands.
• Develop and enforce best practices for asset naming, tagging, and rights management.
• Gather stakeholder feedback to continuously evolve the platform and user experience.
• Partner with the QA and AI teams to ensure generated or retouched content follows metadata and DAM compliance standards.

4. Team Leadership
• Lead and mentor a hybrid team:
o 1 Stateside Sr. DAM Librarian/System Specialist (Plano)
o 2–3 Offshore DAM/Asset Operations Coordinators (Bangalore)
• Define team objectives, workflows, and performance metrics.
• Promote operational consistency, collaboration, and professional growth within the team.
• Partner with offshore leadership to manage workload distribution and QA standards.

5. Innovation & AI Enablement
• Support the exploration and implementation of AI solutions for metadata tagging, image recognition, and content generation workflows.
• Collaborate with AI Technologists on ingestion, tagging, and version control for AI-generated content.
• Evaluate new creative technology tools and features to increase automation, asset reuse, and efficiency.
• Champion innovation by staying current on emerging tools, trends, and best practices across DAM and creative technology.

Cross-Functional Partnerships
• Director of Creative Operations: Strategic alignment and roadmap execution.
• Image Quality & QA Managers: Integration of post-production and DAM workflows, automation pilots, and metadata compliance.
• Creative Operations Analyst: Data alignment and reporting visibility across systems.
• Photo Studio & Broadcast: Asset flow, metadata standards, and automation readiness.
• Martech & IT: Integration design, testing, and governance.
• Creative & Marketing Teams: Training, adoption, and feedback on usability and performance.

Required Experience & Skills
• 7–10 years of experience in Digital Asset Management, Creative Technology, or Content Operations, with at least 2+ years managing a team.
• Hands-on expertise with Sitecore DAM/Content Hub or equivalent enterprise DAM system.
• Proven experience connecting DAM with other creative and marketing tools (e.g., Workfront, Shotflow/Letsflo, Pixelz, Adobe Creative Cloud).
• Strong understanding of metadata, taxonomy, rights management, and content lifecycle governance.
• Demonstrated success driving workflow automation and process improvement in creative environments.
• Technical fluency and comfort working with APIs, automation rules, or low-code integrations.
• Excellent communication and collaboration skills across creative, technical, and operational teams.
• Analytical mindset with ability to measure and report system performance and ROI.
• Passion for innovation, continuous improvement, and enabling creative teams through technology.

Preferred Experience
• Background in retail, fashion, or marketing production environments.
• Exposure to AI/ML tools for content tagging, visual search, or generative imagery.
• Experience with Workfront, Letsflo, Pixelz, or Adobe Creative Cloud integrations.
• Familiarity with agile methodologies and change management.
• Experience working with offshore or distributed teams.

Success Metrics
• High system adoption and satisfaction among users.
• Measurable improvement in workflow efficiency and automation.
• Strong metadata quality and asset findability.
• Seamless integration and interoperability across systems.
• Increased asset reuse and reduced manual work in the content supply chain.
• Effective partnership with QA and AI teams to operationalize new technologies.

Catalyst Leadership Attributes
• Connector: Builds bridges across creative, operations, and technology teams.
• Technologist: Combines technical fluency with creative empathy.
• Problem-Solver: Identifies root causes and implements scalable process solutions.
• Coach: Develops team capability and accountability.
• Innovator: Seeks new ways to automate, accelerate, and enhance the creative ecosystem.